Can you belive that Shark Week is an annual event for the Discovery Channel? I mean, come on, is there really enough original programming on sharks to fill a week of primetime every year? The absurd, cardboard popup add in the middle of Entertainment Weekly this week must have cost a small fortune.
I guess there is at least one new idiot every year that gets his hand bitten off by a shark because he couldn't pass on a gnarly wave or something, so they can always count on some exciting piece where viewers can watch his hand being sewn back on. But really...that's about it. Call me when you do a profile of the Land Shark, Discovery Channel.